The story continues.
For those who my have missed it, Matt Mullenweg has posted an essay on Weblog Tools Collection discussing the merits of sponsored themes. There is also a WordPress Idea about the same.
I have been doing my best to stay away from the discussion, when I don’t have anything new or original to contribute I prefer to reign in my typing finger. I have noticed that now Matt Cutts has joined in the discussion themes.wordpress.net have stopped selling sponsored links in the sidebar… what was cool yesterday is the devils work today :S
Anyway, the reason I am posting is because I have a hypothetical question, and I am wondering if anyone has an answer. This question applies whether or not WordPress continue to allow sponsored links in themes submitted to the themeviewer or not.
No-one at WordPress is refuting the right of the theme designer to put a link back to their site in the theme. I commented on Matt Cutts’ blog asking him his opinion on designer links, whether they should be nofollowed or if they are legitimate, but so far I have no answer. Matt C’s comments so far appear to relate to paid links only, paid as in $ not as in beer.
If a company (for this example, lets say a travel company called ‘Happy Travel’) has a blog about travel deals with a unique theme that has been custom designed for them by a talented young designer called ‘Tom Thumb’ who works for a web design company called ‘Cool Designs’. After a while the altruistic management at Happy Travel decide to release the theme to the public through the themeviewer and the codex. Who gets the link?
- Happy Travel?
- Cool Designs?
- Tom Thumb?
- All three?
- Nobody?
Answers on a postcard please…