Something For Nothing: Part 5

The story continues.

For those who my have missed it, Matt Mullenweg has posted an essay on Weblog Tools Collection discussing the merits of sponsored themes. There is also a WordPress Idea about the same.

I have been doing my best to stay away from the discussion, when I don’t have anything new or original to contribute I prefer to reign in my typing finger. I have noticed that now Matt Cutts has joined in the discussion have stopped selling sponsored links in the sidebar… what was cool yesterday is the devils work today :S

Anyway, the reason I am posting is because I have a hypothetical question, and I am wondering if anyone has an answer. This question applies whether or not WordPress continue to allow sponsored links in themes submitted to the themeviewer or not.

No-one at WordPress is refuting the right of the theme designer to put a link back to their site in the theme. I commented on Matt Cutts’ blog asking him his opinion on designer links, whether they should be nofollowed or if they are legitimate, but so far I have no answer. Matt C’s comments so far appear to relate to paid links only, paid as in $ not as in beer.

If a company (for this example, lets say a travel company called ‘Happy Travel’) has a blog about travel deals with a unique theme that has been custom designed for them by a talented young designer called ‘Tom Thumb’ who works for a web design company called ‘Cool Designs’. After a while the altruistic management at Happy Travel decide to release the theme to the public through the themeviewer and the codex. Who gets the link?

  • Happy Travel?
  • Cool Designs?
  • Tom Thumb?
  • All three?
  • Nobody?

Answers on a postcard please…

Monetizing Your WordPress Blog

I come from a marketing background – originally I fell in love with WordPress because it was so quick and easy to create a WordPress website, just a few clicks in cPanel and fantastico and it is all done for you. Even better, the content writers I employed could get to grips with the WP dashboard easily, and could write straight into the site – the method I employed before WP was to have the writers email me articles and I would manually create pages in Dreamweaver. Thinking about it now, I can’t believe that method used to be profitable! Continue reading